“HARRY POTTER: SPELLS™” NOW AVAILABLE FOR FREE ON THE APP STORE

NEW PREMIUM SPELL PACK LAUNCHES WITH THE UNFORGIVEABLE CURSE ‘AVADA KEDAVRA’

Muggles Everywhere Can Turn Their iPhone™ and iPod touch® Into Magic Wands to Cast Spells and Duel One Another

BURBANK, Calif., July xx, 2010 – HARRY POTTER: SPELLS, the best-selling Harry Potter App for the iPhone and iPod touch, is now available for free on the App Store. Based on the Harry Potter films, this immersive app transforms Muggles everywhere into fledgling wizards, enabling them to cast spells against their opponents or disarm them with spells such as Expelliarmus. HARRY POTTER: SPELLS was developed by Mikoishi™ and published by Warner Bros. Digital Distribution.

Earlier this year, fans were asked to choose the spells for the new HARRY POTTER: SPELLS spell packs through the App’s official Twitter and Facebook pages. After receiving a tremendous response, three of the top spells have been included in the first of many spell packs. The first pack is now available on the App Store and includes Avada Kedavra (instantly defeats your opponent), Morsmordre (summons the Dark Mark) and Reparo (repairs broken objects). By downloading these spell packs, seasoned Muggles will be able to further hone their spell casting abilities.

About HARRY POTTER: SPELLS

HARRY POTTER: SPELLS begins with three spells that allow wizards-in-training to conjure up magic alone or duel others by casting spells from one device to another using Bluetooth or Wi-Fi connections. After receiving an official invitation to attend Hogwarts School of Witchcraft and Wizardry, students will make the visit to Ollivanders wand shop, where the wand destined for them will then choose its new master. Players are then introduced to the legendary Sorting Hat and placed into one of the four houses (Gryffindor, Hufflepuff, Ravenclaw or Slytherin). Next, it’s time to begin wizard training in Practice, where players learn the specific hand gestures to cast each spell.

May the Best Wizard Win!

Once students master their spells they can practice against the computer or challenge a friend to a duel. While players of different years may duel, be wary, as more advanced students will have a tactical advantage with a larger repertoire of spells – but novice students can still win based on their magical skills (more damage is done to an opponent with higher level spells and with well-cast spells, regardless of level). A duel concludes when one player’s health meter is reduced to zero.

Spell Types

The free app teaches players some of the most popular spells from the world of Harry Potter, including Expelliarmus, Alohomora, and Petrificus Totalus!

Player Profile

Accomplishments, including mastering spells in practice mode and winning duels, are rewarded with house points. The house points that a player earns are combined with those earned by all other players in the same house around the world. In the Profile section, players can monitor the following:

• Statistics: A record of the player’s accomplishments and total number of house points earned including name, house, wins/losses in duelling, total house points, player’s rank within the house and in the school.
• House Point Leaderboard: Displays top ranked players in all four houses and an Overall Leaderboard that showcases the top Hogwarts students.
• Facebook integration – Players can post profiles and scores on Facebook.

The HARRY POTTER: SPELLS App is available for free from the App Store on their iPhone and iPod touch or at http://itunes.apple.com/us/app/harry-potter-spells-free/id384000353?mt=8

Become a fan on the Official Harry Potter: Spells Facebook page here - http://www.facebook.com/apps/application.php?id=2456501788

About Warner Bros. Digital Distribution

Warner Bros. Digital Distribution (WBDD) manages Warner Bros. Home Entertainment Group’s electronic distribution over existing, new and emerging digital platforms, including pay-per-view, electronic sell-through, video-on-demand, wireless and more. WBDD also oversees the WBHEG’s worldwide digital strategy, partnerships in digital services and emerging new clients and business activities in the digital space.

Contact: Peter Binazeski Warner Bros. Digital Distribution 818/977-5701 peter.binazeski@warnerbros.com

San Francisco gets the first chance to try out the new Harry Potter: Spells game releasing on iTunes App store on November 16th! Check out the link below from ABC SF (KGO-TV)!

http://abclocal.go.com


First Official Harry Potter Game Now Available on the App Store

BURBANK, Calif., November 17, 2009 – Warner Bros. Digital Distribution today announced the HARRY POTTER: SPELLS App is now available from the App Store. The app, based on the Harry Potter films, will transform Muggles everywhere into fledgling wizards, casting spells at their opponents to stun them with Stupefy! or disarm them with Expelliarmus! The HARRY POTTER SPELLS App is the first official Harry Potter game available on the App Store.

Beginning with an arsenal of 14 spells, wizards-in-training can conjure magic alone or duel others by casting spells from one device to another using Bluetooth or Wi-Fi connections. After receiving an official invitation to attend Hogwarts School of Witchcraft and Wizardry, students will make the ceremonial visit to Ollivanders wand shop, where the wand destined for them will then choose its new master. Players are then introduced to the legendary Sorting Hat and placed into one of four houses (Gryffindor, Hufflepuff, Ravenclaw or Slytherin). Next, it’s time to begin wizard training in the Spell Tutorial where players learn the specific hand gestures to cast each spell. Once a spell is mastered it can be used in a duel.

May the Best Wizard Win!

Once students master their spells they can practice alone or challenge a friend to a duel. While players of different years may duel, be wary, as more advanced students will have a tactical advantage with a larger repertoire of spells – but novice students can still win based on their magical skills (more damage is done to an opponent with higher level spells and with well-cast spells, regardless of level). A duel concludes when one player’s health meter is reduced to zero.

Spell Types

The app teaches players some of the most popular spells from the world of Harry Potter, including Lumos and Expecto Patronum!

There are several categories of spells in the app, including:

• Offensive spells - lower an opponent’s Health meter.
• Defensive spells - deflect Offensive spells or replenish the player’s health.
• Status spells - offensive spells that hinder an opponent’s ability to cast spells for a brief period of time.
• Non-Dueling Spells - some of the most popular spells fans know and love such as Alohomora.

Player Profile

Accomplishments, including mastering spells in practice mode and winning duels, are rewarded with house points. The house points that a player earns are combined with those earned by all other players in the same house around the world. In the Profile section, players can monitor the following:

• Statistics: A record of the player’s accomplishments and total number of house points earned including name, House, wins/losses in dueling, total house points, player’s rank within the house and in the school.
• House Point Leaderboard: Displays top ranked players in all four houses and an Overall Leaderboard that showcases the top Hogwarts students.
• Facebook integration – Players can post profiles and scores on Facebook.

The HARRY POTTER: SPELLS App is available for $4.99 from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/.

About Warner Bros. Digital Distribution

Warner Bros. Digital Distribution (WBDD) manages Warner Bros. Home Entertainment Group’s electronic distribution over existing, new and emerging digital platforms, including pay-per-view, electronic sell-through, video-on-demand, wireless and more. WBDD also oversees the WBHEG’s worldwide digital strategy, partnerships in digital services and emerging new clients and business activities in the digital space.

About Warner Bros. Home Entertainment Group

Warner Bros. Home Entertainment Group brings together Warner Bros. Entertainment's home video, digital distribution, interactive entertainment/videogames, direct-to-DVD production, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. WBHEG is responsible for the global distribution of content through DVD, electronic sell-through and VOD, and delivery of theatrical content to wireless and online channels, and is also a significant worldwide publisher for both internal and third party videogame titles.